Esports is an industry that is ever-increasing in size and popularity. With these large, mostly abandoned outposts in the form of malls (and their parking lots) becoming available, people have seen the potential for a new process. Horizon Group Properties and the esports analytics company Harena Data have partnered together to launch drive-in esports arenas in multiple US cities.
The cities that will receive these venues are Louisville, Kentucky; Gettysburg, Pennsylvania; El Paso, Texas; and Laredo, Texas. These facilities will reportedly include attendees’ ability to remain in their vehicles while participating in competitive esports events. If they want to watch the event, that is also an option.