Targeting the Proper Audience: The Future Of Fan Engagement In Esports
Electronic sports (or esports) is the fastest growing sports market that anyone can see right now. Whether it is classic games like Dota 2, League of Legends, and the various iterations of FIFA or newer titles being bred for esport viewers like Overwatch 2 and Valorant, the views and prizes for these professional events and tournaments just keep going up. The question is, how will this growth affect the viewership and engagement of these fans?
